However, combining humour and memorable advertising is a delicate process.
If not executed skillfully, the results can be a real failure, producing pain instead of sales.
That's why the action of adding humour to your advertising is serious business indeed.
In today's tightly competitive market, selling has been tougher.
Like a knife through butter, your message must cut through all the media clutter.
What's required is an edge -- a very sharp edge -- and that edge is humour.
And motivating consumers more than making them laugh.
Your approach must resonate with a focused sales strategy -- yet remain clever, engaging, sophisticated, and witty.
Remember that humour should always be good-natured and capable of amusing a wide audience - except for your competition, of course!
On top of that, your message must be produced and broadcast economically.
After all, what's the use of a great idea if it breaks your budget?
There are some methods in this article.
What to do to make efficient funny advertising?
In short, humorous advertising must...
Be pre-emptive and savvy.
Stand out conceptually -- not just visually.
Easily integrate into print, web, and broadcast media.
Win market share and meet strategic goals.
Prompt as well as fortify customer loyalty.
Position your brand with the intent to expand.
What not to do?
But just as importantly, humorous advertising must not...
Go negative to accentuate the positive.
Appear excessively egotistical or self-congratulatory.
Emulate or even suggest a competitor's approach.
Fixate on short-sighted sales perspectives or goals.
Confuse customers through mixed marketing messages.
Belittle another business with personal attacks or unsuitable language.
Because when it comes to the success of your business - profits are no laughing matter!
Why Advertise?
When starting a business, irrespective of whether it is big or small, you need to advertise.
To make people aware of your product, advertising is usually a quick and easy way of generating growth among customers and publicity in the immense competition of society.
Despite the business strategy such as reduction in price, vouchers, and free gifts has been used in practice, funny advertising to prove to the potential consumers that one product is better than the other is absolutely necessary.
Successful ads can attract common people’s eyes and make them a priority, considering both quality and money-wise.
Funny commercials are loved by everyone, and so are interesting ads.
Funny or interesting advertising stands for unique creativity from each advertiser, which is beneficial for highlighting the unique selling point of one product.
A good case in point is that many consumers purchase the product just because they so loved the advertisement or are impressed by the ads.
No doubt, it can create a substantial demand for products.
Ideas for efficient funny advertising
The following are a few ideas to create efficient funny advertising:-
1 First and foremost, make an interesting billboard into full play.
Those who are on the road travelling will not miss billboards at the traffic signals, they stop their transport.
Something in detail using funny pictures in a story with contact information telling them how your product is better than the competitor.
Then placing funny billboards advertising and promoting your business and products at this point would prove to be very beneficial.
2 Secondly, using huge funny inflatable advertising products can be an efficient way to catch the eyes of all kinds of people.
Use cartoon or animal characters with a vivid approach to the product towards the potential consumers.
It had better make them relevant to your business.
In addition, a creative and funny advertising idea with mascots in a lovely costumes is another good way of attracting customers.
You can make the mascots stand sideways on the streets spreading the word and promoting your business or display them in front of the shop.
For instance,
McDonald's is warmly welcomed by most people.
3 Social Media is also one of the great platforms to advertise funny ads. People will love and share hence you will get free promotion.
4 Apart from this if you have a big budget you can promote through websites, newspapers, television...
Sum Up
All in all, with these great advertising ideas for you, I am sure you must have found some easy and interesting advertising methods for yourselves to boost your sales by a large margin.
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